

Sarnie Party Christmas Special 2025
Our second edition of the Sarnie Party Christmas Special, the ultimate celebration of festive sandwiches hosted over 2 days at Setlist at Somerset House.
Sarnie Party was a brand new concept developed by Molly Hutchinson, founder of MIAM Management and Allie Behr, founder of Hot Sauce Society. Drawing on over 30 years of event experience, Allie & Molly know how to throw a party.
MIAM developed the festival from inception through to delivery, sourced the best chefs in the country, secured sponsorships from influential brands to deliver engaging activations, led on production and established a new brand with creative marketing and PR approaches. The event was a huge success and received an outstanding reception from consumers, brands and the wider food scene.
At its heart Sarnie Party is a fun, sandwich filled celebration pulling a diverse range of chefs together to bring exciting flavours and creative ideas to the consumer. It has established itself as a key London food festival.
MIAM Services
Brand Activations, Content, Creative Management, Curation, Event Direction, Partnerships




























